PFL Looks To Take Another Step In Asian Markets


PFL recently wrapped up a big week, adding Bellator MMA and crowning six champions at the season finale live on ESPN+ pay-per-view. Now, the promotion is looking for continued growth, adding a new partnership in Asia.

PFL and Dafabet have joined forces to bring the promotion into more markets in Asia, the league announced.

Through a strategic partnership, Dafabet will provide PFL content into strategic markets in Asia. This will see events both remaining this year and into 2024 air in the region.

PFL is thrilled to embark on this strategic partnership with Dafabet,” said Peter Murray, PFL CEO. “Asia is one of PFL’s top growth markets, and with a leading partner like Dafabet, we aim to bring the thrilling world of MMA to an audience that has been underserved until now.

“This collaboration is a testament to PFL’s commitment to global expansion and engaging with diverse fan bases.”

One key piece of the partnership will see Dafabet receive access to social assets and premium footage. That will offer a unique perspective on PFL and the journey of its fighters in the MMA world.

The content will be distributed through both PFL and Dafabet social and digital channels.

“We’re very happy to be partnering up with PFL which is an exciting and forward-thinking MMA company,” John Cruces, Head of Sponsorships at Dafabet added. “The sport is proving to be growing worldwide which we believe can only help us achieve mutual goals”.

PFL Finds Another Partner In Dafabet

Dafabet was founded in 2004 and is located in Makati, Philippines. The online betting site also provides in-play gaming for such events as FIFA World Cup, Barclays Premier League, the NBA, US Open and UFC.

It has partnerships with several world-known athletes and teams including Everton, Fulham FC and Alan Shearer.

PFL acquired Bellator MMA recently with plans to hold champion vs. champion matches in 2024 live on ESPN+ pay-per-view. They are also set to debut the PFL Super Fight Series with the likes of Francis Ngannou, Jake Paul and Kayla Harrison.

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