TKO Group Holdings, which owns WWE and UFC, is planning an overhaul that would revolutionize combat sports. The plan? Scrap WWE’s annual Crown Jewel event and replace it with a huge, cross-promotional extravaganza featuring WWE, UFC and boxing all under one roof in Saudi Arabia.
On The Wrestling Informer podcast, Billi Bhatti claimed “It’s possible this event could replace WWE’s traditional Crown Jewel, transforming it into a combined WWE, UFC, and boxing spectacle—if they can get everything ready by November. [h/t Ringside News]”
This fits with TKO’s new foray into boxing. Recently, in cooperation with the Saudi Arabian General Entertainment Authority, TKO revealed new plans for a promotion in boxing that will be led by UFC’s Dana White and WWE’s Nick Khan. This further cements Saudi Arabia as a global hub for top-level combat sports.
The only problem? WWE has already booked Royal Rumble 2026 in Saudi Arabia for January, so the company could end up running three big shows in the Kingdom in a short space of time. This has led to serious discussions about rebranding Crown Jewel into this massive event instead.
If this supercard happens it won’t just be another show—it will be a game-changer for combat sports, combining three worlds into one huge night. Fans could be in for something like nothing they’ve ever seen before.
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