Oscar De La Hoya Reveals He Nearly Started A Social Influencers-Themed Fight Promotion And Had A Brand Name Ready

Credit: Cris Esqueda/ Golden Boy Promotions

With social media influencers making boxing another outlet to grow their brands, Oscar De La Hoya revealed recently that he seriously considered creating a separate fight promotion with a roster full of influencers and well-aged pugilists.

When Logan Paul and Jake Paul decided to expand their brand from YouTube and social media to the world of boxing a few years ago, most inside the fight game scoffed at the idea. However, this niche part of the industry has grown since then. Now, Jake has a promotion of his own and is set to face boxing icon Mike Tyson in a fight that will take place inside the stadium that houses the Dallas Cowboys.

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Furthermore, Floyd Mayweather has created another niche for exhibition bouts to make more money off his legion of fans and the 2020 bout between Tyson and fellow legend Roy Jones Jr. was one of the most successful fights of the decade. The unique place influencers, and older fighters who still want to compete, have created is undeniable.

However, before the influencer boxing game reached the heights it is currently at, Golden Boy CEO Oscar De La Hoya revealed during a recent chat with Sportnaut that he was close to making an entire promotion for influencer fighters and actually had an old-school brand he was going to repurpose for the company.

Oscar De La Hoya almost created an influencer boxing promotion called ‘KO Entertainment’

oscar de la hoya
Cris Esqueda/ Golden Boy Promotions

“I did consider it after the Tyson vs. Jones fight on Triller,” De La Hoya said. “I own a brand called KO — it was KO Magazine. It hasn’t been in circulation for over 20 years now, but I own it and it was one of the most popular magazines for boxing around the world. So I thought to myself, why don’t I revive that brand and call it KO Entertainment?

Also Read: Oscar De La Hoya Warns Mike Tyson to ‘Be Careful’ Against Jake Paul

“I was going to start doing all these influencer fights but then I thought to myself, I am a purist. I’m going to stick to what I know, I’m going to stick to what I love,” he recalled. “I’m going to stick to old-school boxing and try to make the best fights happen. That’s exactly what boxing needs. I don’t knock these influencers fighting. More power to you and do what you want to do but boxing needs help and it needs me to make these big fights happen.”

It shows what kind of impact these fighters have made in the sport, that one of the most powerful promoters in the industry actually thought about getting into that part of the business to mine its unusual potential.

After earning his journalism degree in 2017, Jason Burgos served as a contributor to several sites, including MMA Sucka... More about Jason Burgos

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