UFC president Dana White has been a strong supporter of Bud Light over the years.
Now, he will get his chance to be featured in a commercial to air during the Super Bowl.
White appears alongside the likes of Peyton Manning and Post Malone as part of a marketing campaign to launch this coming weekend.
Sunday’s Super Bowl will be broadcast around the globe, with the commercials always playing a pivotal role in attracting new viewers to the biggest game.
White issued a statement on his part and role with the commercial.
“It was an absolute blast to be a part of Bud Light’s Super Bowl commercial this year,” White said (thanks to MMA Fighting for the quotes). “Anheuser-Busch and the Super Bowl are two of the biggest American brands in the world.
“The cast, the director and Peyton were fun to work with and it was such an incredible way to kick off my new partnership with AB and Bud Light.”
At the start of 2024, Bud Light was tabbed the official beer of the UFC. The two sides inked a multi-year agreement with more than $100 million.
