The PFL announced a multi-year partnership to continue airing live events in South Korea.
The promotion has extended an agreement with IB SPORTS to provide action to Asia, boosting the PFL’s delivery of premium MMA content to the region with plans to host an event in Seoul in the future.
“IB SPORTS is a valued partner that shares our vision and passion for advancing and growing the sport of MMA,” said PFL’s James Frewin, SVP, International. “We are pleased to expand our partnership for another two years, including over 24 live events and the inaugural season of PFL Europe, and commit to bringing a PFL event to South Korea during the term for local fans.”
Under the deal, IB SPORTS will broadcast each PFL League Season and PFL Challenger Series event and is one of the first global platforms to have reached an agreement to air the inaugural PFL Europe season in 2023.
“Our premium, global MMA product is unmatched when it comes to the quality and range of our live event programming and content,” said PFL CEO Peter Murray. “As we continue to expand our passionate fan base in Asia, we’re excited to have live coverage of the PFL League Season, Challenger Series and PFL Europe events showcased by our innovative partners at IB SPORTS.”
The PFL Challenger Series kicks things off in 2023 for the promotion.
