Former UFC champion Daniel Cormier will be part of the Alta North American Summer Series as a head coach.
Joining Cormier will be Gilbert Melendez and Jessica Rose-Clark.
Alta, formerly known as Wimp2Warrior, will take everyday people on a 20-week journey through the world of mixed martial arts. The series kicks off at the end of May.
The relationship formed with SBG will continue as the series returns to SBG Portland and SBG Kalispell (Montana). Alta will also be expanding to its reach in Canada with SBG Toronto and the city’s Burlington Training Centre.
Marcus Kowal will return as a head coach for Alta’s second series at his Systems Training Center in California.
Alta currently has 58 participating gyms across North America (48 in the United States and 10 in Canada), and their summer program will feature 20 series across North America, highlighted by 13 gyms implementing the Warrior Training for the first time.
“It is so awesome to see the parents who attend kids’ classes come off the sidelines and say ‘I wonder if I can do this,’” Cormier said. “The spirit of this program lives within the men and women who are looking to make a dramatic change in their life and confront a challenge that they could not imagine only to prove to themselves they can do something that they felt was impossible and reap the benefits for years to come.”
Created in Australia, Alta continues to expand its territories into New Zealand, U.K. Ireland and North America. Since joining the company in 2021, Chou has sought to aggressively expand Alta’s footprint throughout the United States and Canada. In addition to bringing in Cormier, and UFC analyst Laura Sanko into the fold, Chou successfully brought veteran MMA journalist, E. Casey Leydon into the program to showcase Alta’s mission of changing lives through the mats to reach the most die-hard of MMA fans.
With the goal of reaching “everyday people” with little to no martial arts experience, Alta projects estimating that roughly 500 men-and-women will participate in programs across the United States this summer.
