LiveOne partners with Propagate Content have come together to create Ultimate Social Boxing.
Ultimate Social Boxing is born on the heels of the public’s insatiable interest to see social media icons settle their differences in the ring, not their social posts.
The inaugural reality series will feature both male and female pop culture icons with huge social media followings moving into the Ultimate Social Boxing House where they will be living together, training together and ultimately fighting each other in a boxing ring as they compete for the ultimate prize, a $1 million and contract with the new international Ultimate Social Boxing League – which LiveOne plans to launch in Summer 2022.
The initial 32 participants will be announced shortly. Each contestant must fight to win their spot in the USB House through a preliminary single-elimination amateur boxing fight. The 8 men and 8 women who win their fight, will advance to a luxurious mansion where they will live under one roof.
Each episode will see the housemates competing in a “clout” challenge and give viewers a unique insight to the feature fight that will see one social media star eliminated from the competition.
“USB trades on a proven format that has been successful in both social and athletic mediums,” said Ellin, CEO and Chairman of LiveOne. “By working with the most influential social media stars in the world, we bring an immediate audience for television and streamers that is supported by LiveOne’s global platform and an unprecedented amount of social engagement that has yet to be seen around a combat sports event.”
