LAS VEGAS, NV - AUGUST 27: Conor McGregor attends his after fight party and his Wynn Nightlife residency debut at the Encore Beach Club at Night at Wynn Las Vegas on August 27, 2017 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Wynn Nightlife)

Conor McGregor, worldwide icon of combat sports and phone smashing, announced his retirement via social media last night. This would of course be huge news if it were true, but the Irishman has played this game before, so we can only assume things are not as they seem.

Here’s the announcement:

What could this mean? Well, McGregor has done this before for the sake of contract renegotiation.

It could also mean a failed drug test, or – and this is more like Conor – other kinds of legal woes forcing him on ice.

Whatever it is, McGregor is back in the newscycle and all is well in the world.